Tag: Chamber of Commerce

  • INTERNATIONAL TASTING: WINE, SPIRITS AND BEER 2018

    INTERNATIONAL TASTING: WINE, SPIRITS AND BEER 2018

    On Tuesday 25th September 2018 we were delighted to take part in the annual International Wine, Spirits and Beer Tasting event. This event was hosted by a total of 16 London-based foreign Chambers of Commerce representing countries from around the world, with the aim of broadening attendees’ networks by exposing them to a greatly international audience.

    Over 400 guests gathered at the impressive Stamford Bridge, the home ground for Chelsea Football Club in south west London, which provided an impressive and memorable setting with elevated views of the whole pitch and fantastic, open views of the evening sky.

    On this occasion, Argentina, Australia, Austria, Belgium & Luxembourg, Canada, Colombia, The Czech Republic, Denmark, France, Finland, Italy, Japan, Mexico, Portugal, Russia, Spain and Switzerland were the participating countries, each with their own attractively decorated stand showcasing some of their finest wines, beers and spirits.

    The International Wine, Spirits and Beer Tasting would not be possible without the invaluable collaboration of the sponsors. On this occasion, our member  Raventós Codorníu was the sponsor of the Spanish Chamber of Commerce with two of their representatives operating the Spanish stand. They provided a generous selection of four different wines including two cavas, with vintages varying from 2011 – 2015 and grape varietals including 100% Pinot Noir, 70% Viura, 70% Chardonnay and 100% Tempranillo.

    Raventós Codorníu is the business group which created cava and pride themselves in being the oldest family business in Spain and one of the oldest of the world dating back over 500 years. More than 150 of their international wines and cavas have received awards in the last 5 years and they are commonly known for their commitment to the earth and society by promoting the development of regional products and generating value in local communities through winery tours. Their commitment is to delight customers and they certainly delighted all those who sampled their wines at this unforgettable event.
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    With such an international range of beverages and backgrounds, the event did not fail to impress. Guests had a unique opportunity to broaden their international business networks with peers from other Chambers of Commerce. They were additionally able to exchange opinions about the excellent selection of drinks, from Japanese sake to Mexican tequila and Finnish gin, and make recommendations to each other in a relaxed environment, resulting in a positive and lively atmosphere.

    We would like to thank our member Raventós Cordoníu for their kind support by providing a generous selection of their delicious wines. Likewise, we would like to thank all the attendees who joined us and, especially, to our colleagues at the Foreign Chambers of Commerce and trade institutions for their work and collaboration for bringing this event to life and for making it such a success yet again.

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    We look forward to seeing you at next year’s International Wine, Beer and Spirits Tasting. If you were unable to attend on this occasion or would like to reminisce about it, please click here to access the complete gallery of pictures for this event.

    To find out what we have planned for the next few months, take a look at our Upcoming Events section on our website or subscribe to our electronic newsletter for fortnightly updates.

  • LALIGA, NEW BENEFACTOR OF THE CHAMBER

    We would like to welcome LaLiga (Liga Nacional de Fútbol Profesional) as a new Benefactor of the Spanish Chamber.

    LaLiga

    LaLiga is a sports association made up of the clubs and public limited sports companies that compete in the professional ranks of Spanish football. Since 2010, the International Federation of Football History and Statistics has considered the top tier of the Spanish game to be the best league in the world, taking into account the record-breaking achievements of the competition’s clubs and players.

    One of the main goals of LaLiga is to remain at the forefront of technological development and quality, providing the best service to the clubs and the best product to the fans. This additionally includes sports broadcasting utilising the latest advances in technology.

    LaLiga consistently strives to ensure the sustainability of professional football. In this regard, LaLiga is committed to the fight against piracy along with the promotion of fair play in a competition free of match-fixing and which stands against all kind of violence.

    LaLiga also works alongside of other sports federations throughout LaLiga4Sports, a platform that gives support to more than 60 sports federations. It also empowers women’s football and has a foundation to help create the supporters of the future on the basis of respect and integration.

    Should you want to learn more about our new Benefactor, please visit their website: www.laliga.es

  • INTERNATIONAL TASTING: WINE, SPIRITS AND BEER 2017

    INTERNATIONAL TASTING: WINE, SPIRITS AND BEER 2017

    On Monday 18th September 2017 we were delighted to take part in the annual International Wine, Spirits and Beer Tasting event. This event was hosted by a total of 13 London-based foreign Chambers of Commerce representing countries from around the world, with the aim of broadening attendees’ networks by exposing them to a greatly international audience.

    Almost 300 guests gathered at the beautiful Middle Temple, one of London’s four ancient Inns of Court located in the heart of the legal quarter. Minutes from The Strand and Embankment and overlooking the river Thames, it provided a perfect setting for such a spectacular event.

    On this occasion, Argentina, Australia, Austria, Belgium & Luxembourg, Canada, the Czech Republic, Colombia, FranceItaly, Japan, MexicoSpain and Switzerland were the countries whose various wines, beers and spirits were represented.

    With such international mixture the event didn’t fail to impress. Guests had a unique opportunity to broaden their international business networks with peers from other Chambers of Commerce. They were additionally able to exchange opinions about the various beverages and make recommendations to each other in the relaxed environment, resulting in a positive and lively atmosphere.

    The International Wine, Spirits and Beer Tasting would not be possible without the invaluable collaboration of the sponsors. On this occasion, our member Wines from Rioja was the sponsor of the Spanish Chamber of Commerce with two of their representatives operating the Spanish stand. They provided a generous selection of 8 different wines, with vintages varying from 2009-2016 and grape varietals including 100% Viura, 100% Tempranillo and 100% Garnacha.

    However, Spanish Rioja wine was only one of the many options our guests could taste. Many enjoyed sampling the Japanese sake, the rich Czech beer, without forgetting the sweet Canadian ice wine that once again impressed the most demanding connoisseurs. What everyone agreed on was the excellent selection each country offered, enabling many guests to discover new and unexpected flavours.

    We would like to thank our member Wines from Rioja for their kind support by providing a generous selection of their delicious wines. Likewise, we would like to thank as well to all the attendees who joined us and, especially, to our colleagues at the Foreign Chambers of Commerce and trade institutions for their work and collaboration to bring this event to life and make it a success yet again.

    We look forward to seeing you at next year’s International Wine, Beer and Spirits Tasting. If you were unable to attend on this occasion or would like to reminisce about it, please click here to access the complete gallery of pictures for this event.

    If you wish to know what we are up to next, take a look at the Upcoming Events section on our website or subscribe to our electronic newsletter for biweekly updates.

  • Global Communication and Marketing for Business

    On Tuesday 11th October we had the pleasure of holding the seminar “Global Communication and Marketing for Business” organised in collaboration with Mindjuicer, member of the Chamber.

    On this occasion, Mr. Igor Urra, Secretary General of the Chamber, gave a warm welcome to all attendees on behalf of our institution and introduced Mr. Asier Odriozola, Founder and Creative Director at Mindjuicer.

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    Mr. Igor Urra, Secretary General of the Chamber, and Mr. Asier Odriozola from Mindjuicer during the seminar.

    Mr. Odriozola started off the session by providing an overview on the importance of business branding and offered attendees guidance on how businesses should take care of their brands by communicating the right message in the right way.

    After the introduction, the speaker focused on how a brand should create a long-term relationship with its audience in order to thrive. As we are exposed to an average of 3,500 to 10,000 brand messages a day, making a difference with competitors is the best asset.

    The content of this session then followed along this path in order to help participants realise the importance of understanding their audience better to identify and deliver a more compelling message. As Asier argued, the ultimate goal of any communication strategy should be to get the audience to care, engage and embrace your brand.

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    The event offered an overview on key branding and marketing strategies businesses can use.

    Another key aspect that was brought up during the seminar was that a global communication strategy should be the same whether for a big or small business. As Asier explained, small and universal ideas are better retained as everyone understands them, so the focus should be put on how to get across the right messages regardless of the size of the company behind them.

    Asier then went on to cover why the focus of any campaign should be on what the audience thinks of us as a company rather than on what the company actually is. This led to an analysis of what lies behind communication and creative processes and how the concepts of branding and positioning play a key role in defining the right strategy.

    In a nutshell, branding is about the product itself, its image, its presentation to the customer and its experience. Positioning, on the other hand, is about the customers’ perception of your product or brand.

    At the heart of every successful campaign lies the image that customers have of a given brand and how engaged they are with it. It is thus important to focus first on how a brand is perceived and how we can build a message that connects with our target audience and puts them at centre-stage, and then concentrate on the message itself.

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    After the session attendees could further discuss the topics covered by Mr. Asier Odriozola.

    Asier also gave attendees a few hints to develop effective creative briefings aimed at building a global communication strategy. For instance, ask yourself what your company’s background is and what you aim to achieve by launching such a strategy; establish who you would like to connect with, and through which outlets (online vs offline; social media only; press, tv, etc.), what you want to say and how, and most importantly, why customers should believe you.

    Finally, the speaker summed up what he had tried to convey during the session in the following message: any company interested in creating a powerful brand must remember that it all revolves around creating engaging conversations with your market audience. Given that markets consist of human beings, conversations should therefore sound human and uncontrived, and they should relate to what your audience cares about.

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    Participants could exchange their business cards over breakfast.

    The event then moved on to the Q&A session where Asier Odriozola responded to questions about how we can communicate intangible products applying the tips he had provided or how a successful communication strategy was compatible with getting your message across countries with different cultures. Once the session finished, participants could enjoy an interactive networking breakfast while sharing thoughts and discussing further all the ideas covered in the talk.

    Last but not least, we encourage you to keep updated on all the activities of the Spanish Chamber of Commerce by visiting our UPCOMING EVENTS section. You can also subscribe to our weekly electronic newsletter in order to receive updates on the latest activities of the Chamber!

  • A New Agreement Between the Chamber and SMEs in Alicante

    We are pleased to announce that this past Wednesday, 7th of November 2012, a new partnership was affirmed within the London premises of the Spanish Chamber of Commerce in Great Britain.

    It has taken effect between the Chamber – under the direction of the new President, Javier Fernández Hidalgo – and the Spanish Confederation of Small and Medium Businesses of Alicante, CEPYME, under the direction of Cristóbal Navarro (also acting as the representative for the Chamber of Commerce, Industry & Maritime Trade of Alicante).

    The significance of this agreement, already held with various local Chambers of Commerce and Confederations of Business Industries, is to promote the network of the SMEs contained within these entities that have begun their journey of associating with the UK market, or those that are about to. To this end, this agreement is aimed at facilitating the effectiveness these types of businesses in providing them access to one of the main trade promotion services of the Chamber; scouting for suitable potential commercial clients in Britain, in conjunction with a feasibility study, as a way of advancing that company’s outreach to the UK market.

    The principal beneficiaries of this agreement are undoubtedly SMEs, which have been operating within an unfavourable economic climate in recent years, insofar as it enables them to promote their products and services in the UK whilst enjoying a 40% discount on the normal price of initiating a Commercial Agenda of this type with the Chamber. In this way, various Chambers and Confederations which affiliate with the Chamber through this agreement can thus provide a value-assured outreach service to the companies which they represent that are looking to expand into the United Kingdom.

    The Chamber has been instigating these types of agreements since the year 2010. Amongst the numerous institutions which continue to benefit from this initiative, we can name the Chamber’s of Commerce for León, Lleida, Girona, Sabadell, A Coruña, and now Alicante. This also includes the Confederations of Business Industries of the Province of Badajoz (COEBA), Albacete (FEDA), and now the Spanish Confederation of Small and Medium Businesses of Alicante (CEPYME).

    For those companies, Chambers & Confederations that want to receive more information about this initiative, please don’t hesitate to put yourself in contact with us on +44 (0) 207 0099 070 or by email at info@spanishchamber.co.uk

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