{"id":31219,"date":"2024-09-03T10:31:11","date_gmt":"2024-09-03T09:31:11","guid":{"rendered":"https:\/\/spanishchamber.co.uk\/?p=31219"},"modified":"2024-09-03T10:31:11","modified_gmt":"2024-09-03T09:31:11","slug":"waves-of-innovation-navigating-technological-advances-and-new-challenges","status":"publish","type":"post","link":"https:\/\/spanish.en-desarrollo.net\/es\/2024\/09\/03\/waves-of-innovation-navigating-technological-advances-and-new-challenges\/","title":{"rendered":"Waves of innovation: navigating technological advances and new challenges"},"content":{"rendered":"

Veridas<\/a>, a Patron Member of the Spanish Chamber of Commerce in the UK, encourages us to keep in mind the challenges that come with new technologies. The company, specialised in digital identity verification, explores in this post how to address these challenges when working with AI.\u00a0<\/span>\u00a0<\/span><\/p>\n

BLOG POST WRITTEN BY JORDI TORRES, EMEA GENERAL MANAGER AT VERIDAS<\/a>, PATRON MEMBER OF THE CHAMBER<\/span><\/i>\u00a0<\/span><\/p>\n

With the end of summer on the horizon, many are taking the last opportunities to enjoy the beach, surf, or simply reflect on what’s to come. Just as surfing requires constant balance to stay upright, the current technological advancements demand careful management to reap their benefits without losing direction.<\/span>\u00a0<\/span><\/p>\n

Milestones in the history of innovation<\/span><\/b>\u00a0<\/span><\/p>\n

From the invention of money around 1500 B.C., to the creation of the mobile phone in 1973, and the arrival of the iPhone in 2007, the history of humanity has witnessed numerous waves of innovation. Recently, the launch of ChatGPT in 2022 marked a new chapter in this trajectory, positioning generative artificial intelligence as one of the most transformative forces of our time.<\/span>\u00a0<\/span><\/p>\n

Each of these milestones has triggered significant changes in the way we live and work. Today, generative AI is shaping entire industries, redefining service personalization, operational automation, and data-driven decision-making. However, along with these advantages come new challenges that we cannot ignore.<\/span>\u00a0<\/span><\/p>\n

The challenge of fraud in the era of generative AI<\/span><\/b>\u00a0<\/span><\/p>\n

In the past year, we have seen an alarming increase in identity fraud, particularly regarding voice and face forgeries. Technologies like deepfakes allow voices and faces to be replicated with such precision that it becomes nearly impossible to discern the real from the fake. Between 2022 and 2023, cases of fake voices multiplied tenfold, underscoring the urgent need to improve our defences against such threats.<\/span>\u00a0<\/span><\/p>\n

In the past, a person’s voice was a sure sign of authenticity. Today, technology allows for such convincing imitations that merely relying on what we hear is no longer sufficient to protect ourselves.<\/span>\u00a0<\/span><\/p>\n

The relevance of AI in identity protection<\/span><\/b>\u00a0<\/span><\/p>\n

Artificial intelligence is not just a technological trend; it has a tangible impact on our daily lives and the functioning of businesses. Biometric technologies, powered by AI, offer crucial tools to:<\/span><\/p>\n