Spanish Chamber of Commerce in the United Kingdom

Etiqueta: training

  • «Using social media data for business growth» seminar

    On the 23rd May 2018 we teamed up with social media marketing software provider and Chamber member Audiense to hold a seminar on how social media can contribute to business growth and development. This greatly popular seminar, which welcomed participants from both member and non-member companies and representing a variety of sectors, demonstrated the great value of social media to all businesses.

    The talk was led by Carlos Serra, Chief Operating Officer of Audiense. He began by explaining very briefly what the presentation would cover, including the key difference between engagement vs. presence on social media, the various social selling pillars and invaluable advice on how to successfully manipulate data received from social channels.

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    An important tip that Carlos highlighted was that of the basic social stack, in which he included 4 stages which utilise different (and mostly free) platforms: monitoring (using HootSuite and Ritetag), publishing content (using Buffer and Bitly), market research (using Facebook and Audiense) and promoting content to the right audience by use of Twitter advertisements and LinkedIn; for example. He recommended the use of RiteTag for instant hashtag suggestions for images and texts, which are based on real time hashtag engagement.

    He went on to describe a new approach to influencer marketing. This process has four key stages: to IDENTIFY the relevant domain and its audience, SEGMENT the audience in to smaller communities, ENGAGE at scale organically through advertising to create awareness and to go on to build an ‘influencer panel’ to UNDERSTAND the content and behaviours to tailor companies’ messages and develop campaigns.

    The presentation was both highly engaging and insightful, and throughout Carlos used the example of the social media channels of Forma 5; another member of the Chamber. He used their feeds to exemplify the hidden data which should be used to underpin company’s social media strategies, and more importantly, where to find this (mentioning Facebook ads and Twitter lists).

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    The event was well received by all who attended, who enjoyed the opportunity to be actively engaged in the seminar. Following Carlos’ presentation, participants were able to ask any questions they had to clarify any doubts and to receive extra advice. After this, everyone had the chance to network and exchange opinions of the seminar over coffee and breakfast. It was clear that all had found it interesting and eye opening, and left inspired about how they could improve their social media marketing strategies.

    We would like to thank Audiense very much for collaborating with us on this seminar.

    To find out about further seminars and other networking events held by the Spanish Chamber, we encourage you to visit the Upcoming Events section of our website and also sign up to our fortnightly newsletter to keep informed about future Chamber activities.

  • ‘Staying safe online- just how easy is it?’ seminar with Technorizon

    On the morning of 9th May 2018 we held our seminar titled “staying safe online- just how easy is it?” in collaboration with Technorizon UK, a member of the Spanish Chamber. The seminar was given by Ricardo Ena, the company’s UK Regional Manager. After introducing himself, he kicked off the seminar by providing some background on the subject of cyber security and its prevalence in today’s society, giving recent examples of high profile cases that have featured in the news.

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    He then went on to talk about each in turn of the principal online security risks and how to avoid these. For example, he mentioned that it is advisable to unsubscribe from any apps or online accounts that are not regularly used, and to consider using a password manager. He also highlighted the risks that can be associated with near field communication (NFC) that we may not be aware of, as well as those of free WIFI and the use of mobile apps.

    Following this, he went on to explain how to prevent these risks. He recommended covering lap top cameras, changing passwords every few months and updating software and applications whenever possible and appropriate. He ended by speaking about Technorizon, a provider of IT security and network management solutions which have branches in Dubai, India, Portugal and Spain.

    The event was well received by all who attended, who enjoyed the opportunity to be actively involved in the seminar. Following Ricardo’s talk, participants had the opportunity to ask any questions they had to clarify any doubts and to receive extra advice. After this, everyone had the chance to network and exchange their opinions of the seminar over coffee and breakfast. It was clear that all had found it interesting and eye opening, and many even left with RFID blocking card holders and laptop camera blockers.

    We would like to thank Technorizon for collaborating with us on this seminar, which was well received by all. To find out about further seminars and other networking events held by the Spanish Chamber, we encourage you to visit the Upcoming Events section of our website and also sign up to our fortnightly newsletter to keep informed about the Chamber’s activities.

  • The Client Academy |Accomplishing Your 2018 New Year’s Resolutions

    On Thursday, 23th January we held a seminar on “Accomplishing your 2018 New Year’s Resolutions” at the Spanish Chamber of Commerce. On this occasion the speaker for the session was Monica Hernandez, Founder and Managing Director of The Client Academy.

    The aim of the session was to encourage participants to achieve their New Year’s Resolutions by analysing the ‘Immunity to Change’ model. To open the event, Igor Urra, Secretary General of the Chamber,  gave a warm welcome to all attendees on behalf of our institution and introduced Ms. Hernandez who began the session with a summary of her professional career and made reference to the concept of immunity to change.

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    Ms. Hernandez went on to speak about the difference between a technical problem and an adaptive challenge. She subsequently presented the different sections of the ‘Immunity Map’, emphasizing the importance of the ‘Big Assumption’. The latter idea was described as a window through which we see life and how we create our own reality.

    Once the ‘Immunity Map’ had been introduced, Ms. Hernandez presented some of her clients’ case studies and invited attendees to build their own maps. The purpose of building this map was to test the previously mentioned ‘Big Assumption’ and demonstrate how it works against our most desired changes.

    The conclusion was that immunity to change implies a hidden ‘brake’ that is preventing from moving forwards. For this reason, we need to change our mindset before changing our behaviour when looking to create a meaningful change.

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    The session ended with some of the attendees sharing their thoughts related to the ‘Big Assumption’ and behaviours preventing them from finally accomplishing their New Year’s Resolutions.

    Following the session, all attendees had the opportunity to network, ask Monica Hernandez any questions and exchange their impressions and ideas about the points covered in the seminar while enjoying some breakfast.

    If you would like to find out about other activities that the Spanish Chamber is organising, we encourage you to keep an eye on the Upcoming Events section of our website. You can also subscribe to our weekly newsletter to receive bi-weekly updates of our notices and events schedule.

  • BREAKFAST SEMINAR: MANAGING VIRTUAL TEAMS

    On Wednesday 5th October, we had the pleasure of holding the workshop “Managing Virtual Teams”, organised in collaboration with The London School of International Communication, which is part of The London School of English, member of the Chamber.

    Virtual team working is nowadays the norm for many organisations, yet many teams fail to meet their objectives due to poor communication, language barriers, feelings of isolation and a lack of team cohesion.

    On this occasion, our Secretary General, Igor Urra, gave a warm welcome to the attendees on behalf of the Chamber and introduced Ms. Cathy Wellings, director of The London School of International Communication, who began the session with a brief introduction to the concept of managing virtual teams and its importance considering that around 66% of international companies deploy employees across the globe.

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    Mr. Igor Urra welcomed attendees and introduced our speaker Ms. Cathy Wellings.

    To kick off, she explained the aim of the session, which was to show participants how to minimise the challenges and maximise the benefits of working across different geographies. This explanation was followed by a group dynamics in which attendees -paired up back to back- tried to communicate with their partner. The aim of this exercise was to provide participants with a first-hand example to illustrate the communication problems that may arise when we are not able to speak face to face with someone.

    After this group exercise, the speaker went on talking about the importance of launching a good and successful remote team. It is essential, she argued, to make sure that the organisation is prepared to support virtual work in the first place. Likewise, one of the most challenging situations consists in choosing the right people when we may not know them in person, which leads to the importance of building trust among the members of the virtual team in order to make it work.

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    The session covered the main challenges and benefits of working with virtual teams.

    The Director of the London School of International Communication continued her talk with further examples regarding how to measure trust and what constitute relevant criteria to assess if the members of a remote team are effectively dependable.

    To conclude the seminar, Cathy elaborated on the ideal sort of behaviours the virtual team manager should have to encourage teams. She highlighted that building a relationship based on trust, being accessible to the employees and encouraging collaboration among them was paramount to pave the way for creating and developing a successful virtual team.

    Before the seminar was over, participants were invited to enjoy breakfast, whilst given the opportunity to discuss the session’s ideas and concepts further with the speaker.

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    Ms. Wellings providing an example of how a virtual manager should behave to encourage team cohesion.

    We would like to thank all attendees for joining us, and particularly The London School of Communication, part of The London School of English, and its Director Cathy Wellings for delivering such a dynamic, interesting and useful session.

    If you want to find out about other activities organised by the Spanish Chamber of Commerce, we encourage you to keep an eye on our UPCOMING EVENTS section on our website. In addition to this, you can also subscribe to our weekly newsletter in order to receive updates and information about our events.

  • High Impact Presentations April 2016

    On Thursday 21st April we had the pleasure to hold another session of the workshop “High Impact Presentations”, organised in collaboration with Dale Carnegie, Benefactor member of the Spanish Chamber.

    Due to the positive response we had from the November session of this activity, this new workshop allowed a new set of attendees to improve their public speaking skills in order to communicate ideas in an effective way and get their message across any audience.

    The workshop took place one again at our premises, where Ms. Alina Maraghelis was responsible for delivering this highly interactive and practical session. To begin with, Alina made a brief introduction to the issue of the fear that some people experience while they are centre stage and asked the attendees why is so difficult for us to present in front of an audience. Afterwards, the event focused on how to cover those weaknesses, for which Alina provided some practical tips attendees then went on to practice.

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     Mr. Igor Urra welcomed attendees on behalf of the Spanish Chamber and thanked Ms. Alina Maraghelis (standing on the left) and Dale Carnegie for delivering this session for our members.

    She highlighted the importance of making the presentations stimulating, so both set out some practical exercises in order to synchronise the visual, verbal and vocal aspects to make the message across and cause a good impression from the very first moment.

    Each participant had the chance to make their own presentations which were then evaluated not only by the trainer, but also by the rest of the audience. Finally, they had the opportunity to get a feedback thanks to one-to-one coaching with personalised tips related to the gestures, tonality or posture. Alina emphasised the fact that even that the structure and content are important, the delivery is vital to make an impact because we, the ones who are giving a presentation, are the message.

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    All attendees had the chance to deliver a presentation and receive feedback on their public speaking skills.

    At the end of the workshop and after the Q&A, the participants had some time to mingle while enjoying a nice breakfast. We would like to thank all attendees for their active participation as well as Alina Maraghelis and our Benefactor member Dale Carnegie for this productive workshop.

    Last but not least, we encourage you to keep updated on all the activities of the Spanish Chamber by visiting our UPCOMING EVENTS section. You can also subscribe to our weekly electronic newsletter in order to receive updates on the latest activity of the Chamber!

     

  • DALE CARNEGIE TRAINING | NEW BENEFACTOR OF THE CHAMBER

    DALE CARNEGIE TRAINING, NEW BENEFACTOR OF THE CHAMBER

    We would like to welcome Dale Carnegie Training as new Benefactor of the Spanish Chamber.

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    Founded in 1912, Dale Carnegie Training has evolved from one man’s belief in the power of self-improvement to a performance-based training company with offices worldwide. They focus on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady, and profitable results.

    Dale Carnegie Training emphasizes practical principles and processes by designing programmes that offer people the knowledge, skills and practices they need to add value to the business. More than 8 million people have experienced Dale Carnegie Training in the key areas of leadership, sales, team member engagement, customer service, presentations, process improvement and management skills.

    Connecting proven solutions with real-world challenges, Dale Carnegie Training is recognised internationally as the leader in bringing out the best in people.

    Should you want to know more about our new Benefactor, please visit their website: www.dalecarnegie.com

  • Voice Training – The secret of speaking better English

    What makes up an accent?

    Last Tuesday we have had the pleasure of hosting a dynamic Seminar at the Spanish Chamber premises; a Voice Training session conducted by voice & communication skills coach, Ms. Dolly May, from The London School of English, member of the Chamber.

    The seminar was aimed at Spaniards that wished to improve their English, and in particular, the clarity of their accent. Inversely however, the greatest lesson our attendees took from this master class was that your accent need not change in order to speak better English – and Ms. May made this point very clearly.

    Ms. Dolly May, accent coach from The London School of English

    Thus, this event has allowed our participants to discover the steps to achieve coherent oration through different exercises of improving ones diction. In an inclusive and fluid way, Ms. May showed the attendees how intonation, rhythm, melody and speed are the foundation of every accent. Some of the exercises consisted of identifying which words were “key” within a sentence – emphasising them so as to pass on our intended message to the listener.

    The seminar was broad & dynamic, and attendees took an active part within the whole session by sharing their thoughts and asking some interesting questions.

    Similarly, participants learnt that clarity and sharpness are both used to express our ideas in a way that makes our audience more engaged to the content of what we are saying, minimising the need for them to then stop and interpret in a way which ultimately becomes a hassle to both parties.

    In conclusion, this seminar was a great opportunity for our participants to develop their command over spoken English. The positive exchange of speaking techniques seems to have left everyone involved with a heightened sense of how to express personal & professional oration.

    This has not been the first – and certainly will not be the last – of these sessions! We encourage you to keep an eye on our UPCOMING EVENTS section in our website, or to subscribe to our weekly newsletter, so as to be up to date with our activities!

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